Businesses, no matter the size, all
strive to minimize expenses and in turn maximize profit. Many business owners
view marketing services as expenses that provide a short term gain to their
organization, whether it is to customer reach, customer retention and even
sales. It is vital for business owners to understand that many of their online
marketing strategies, specifically search engine optimization, are investments
into the long term success and profitability of their organization.
What can SEO do for my business?
Search Engine Optimization is the
process of improving your website’s rank on search engines including Google,
Bing and Yahoo. When potential customers search for a business where they can
purchase furniture, they will enter into a search engine several keywords. They
may enter “Scottsdale Art Store”, and they most likely will choose to take
their business to one of the top ranking stores on the search engine. This
means that even if your business provides customer service that is better than
your competition, higher quality products than your competition and even lower
prices than your competition, it is all for naught simply because you are
essentially invisible online.
High rankings MATTER!
Over 80% of Internet users do not
search farther than the first page on search engines, and over 40% of Internet
users click the top-ranking link! Statistics
like these show just how many potential customers are passing businesses by
because they cannot find them! It shows just how important search engine
optimization is, and that it is not an expense that offers short-term gains. It
is a valuable investment that can broaden your customer base, increase your
businesses reach and improve your overall presence. Search Engine Optimization
ensures that your website can be easily found by customers locally, nationally
and even internationally.
SEO takes time, effort and patience.
Search Engine Optimization is not
something that provides immediate results overnight.
It is a long, arduous process that
requires hard work, research and countless hours all to ensure that your site
solidifies its online position and rank. An example is a local company who before investing in SEO,
ranked 30th on Google for an important keyword for their business. After 2
months of SEO and site optimization, they rose to 8th. In that short amount of
time they are averaging an increase of 70% for total page views and 75% for
unique visitors. With additional investment, this business’ ranking will increase
even more, and will see an even higher increase in site traffic. The time,
effort and investment will pay off in the long run, literally.
Author
Teodora Nadkova is the Director
of Online Marketing at Blistic Marketing + Design in Miami, Florida. Blistic Marketing
offers modern marketing services including SEO, Branding, Web Design,
Consulting and Social Media Management. Teodora specializes in website design with dynamic search engine
optimization and building compelling web content for clients. You can connect
with Teodora through Google+
or call 1-800-790-9360.
No comments:
Post a Comment