How To Launch a Book

One of the biggest secrets behind the success of every published author is an incredible marketing plan for your book. Even when looking at book proposals one of the things that a publisher will look for is a solid marketing plan.

1. Guest Posts
The same way you grow your blog by guest posting on sites with audiences bigger than yours, guest posts are an integral part of a promotion plan to raise awareness of your book. This is why you’ll notice guests posts from the same author across a several blogs you read the week their book launches. 

2. Email Blasts

If you’ve done everything right, you should have a solid e-mail list. Most authors prepare their audience for the launch of their book by sending several emails about their book prior to the launch. If you don’t prepare your email list for the fact that your book is coming, it’s a bit like inviting people to your birthday party on the day of and being surprised that nobody shows up.

3. Network Outreach

You should get the word out about your brand.  Who would you start with? Friends and family? So don’t just depend on your blogging friends. Think about anybody who might be able to help you promote.
A good relationship marketer will have cultivated their network long before they ever need to ask for a favor. While people in your network will probably see your book, reaching out to them individually asking them to help you spread the word about your book will multiply your reach.

4. Book Trailers

With the rise of online video, book trailers are becoming quite popular. But only a handful of people have done them well.  Hire a marketing company to create your book trailer.

5. Media Appearances/Interviews

As somebody who runs a show where I interview people I’ve learned that one of the best times to approach somebody about being interviewed is when they have a book coming out. Every interview/media appearance that gives you an opportunity to talk about your book should be a part of your marketing plan. If you have relationships with people that might interview you for their shows, reach out to them in advance and let them know. 

7. Freebies/Samples

Another effective component of author marketing plans is sending a copy of your book or even sample chapter to potential promoters.

8. Speaking/Book Tours

Speaking engagements are another powerful element I’ve seen integrated into many author marketing plans. Sometimes a speaker’s session at the New Media Expo will be tightly tied to the content of their book. While most publishers have stopped paying for book tours, there are people have still made good use of book tours. Chris Guillebeau’s Unconventional book tour is the best example I’ve seen of a well executed tour.

9. Experiments

This might seem like a strange tip for marketing books. But one of the things I’ve noticed is that people who get results that other people don’t get will often do things that other people don’t do. It might mean mixing up all of the above ideas or coming up with your own variation on them. 

In order to sell as many copies of your book as possible, a solid marketing plan is one of the most critical elements. Whether you’re self publishing or working with a publisher don’t neglect the importance of a marketing plan for your book.

3 keys of self publishing success:  

1. Publishing
2. Marketing
3. Publicity

Outlets:

• Bookstores

• Books to Corporations

• Nationally syndicated newspaper chains 

• Shopping Centers 

• Large Publishing houses

• Mail Order Catalogs

• Display Retailers

• Foreign Countries

• Free Book Publicity

For more information on how to launch your book, please contact Teodora Nadkova at +1-305-389-0566 or email teodora@blistic.com or visit www.blistic.com

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