Miami’s First High-Tech CYC Studio Opens Doors for Photography and Video Production Sessions

MIAMI, FL, August 21, 2013 — On August 21, 2013, Blistic Media announced the opening of its new CYC studio downtown Miami, Florida. The new studio offers a Rooftop, Makeup Room and Kitchen, equipped with the newest photography and video production technologies.

The new CYC studio offers award-winning still photography, specializing in models, sports, families, children, weddings, and high school seniors. Athletes like Dwyane Wade and LeBron James already took advantage of the 3D space with his crew for the shooting of their commercial. Blistic’s studio offers still photography and video production at the lowest rates in Miami.

“The name Blistic comes from our inspiration, the state of euphoria upon the completion of a flawless project,” remarked Teodora Georgieva, President at Blistic Media. “The photographers at Blistic are committed to offering clients unparalleled artistry, creativity, and service.”

State-of-the-art technology and unique photography and video projects make the CYC Studio the leading studio in the greater Miami area.

Sessions can be scheduled by calling +1-305-389-0566.

Blistic is inspired by more than 50 years combined of photographic and video experience by masters in photography. The studio prides itself on delivering a first-class experience and one-of-a-kind timeless photography. Award-winning CYC Studio photographers specialize in photography of models, sports, families, children, weddings, and high school seniors.

In-studio and on-location sessions available Monday through Friday from 9AM – 8PM and Sunday from 10AM – 6PM.

For more information and reservations please call +1-305-389-0566.

How to Create Brand Awareness with Social Media?

The Plan 

The first and most important thing is - start with your goal.  Your goal is a vital point and is often overlooked. That might be because finding the main goal for an outreach campaign takes time and effort.  The goal should not be “because your mother said so” or just for good public relations or marketing.

The following are a few key questions that might help: 

• Are you trying to build awareness amongst a specific community or a group? 
• Do you need to get buyers, investors, volunteers?
• Do you need the attention or retailers, bloggers?
• Now how will measure the results? The people who initiated the first step, the sign-ups and email subscribers?
• What do you do with your results?

There are many other points that may be more suited to finding your goals. This will take some time, but it is important you find your specific goals, so you can measure your results and improve.   
Having a large number of followers is great, but that should not be your main goal.  When you apply a good strategy for your social media, the follower will come.  It’s great to have them but you want them to buy, involve, give, interact or communicate in some way.  You want ACTION.  Getting response, mentions or retweets is different.  Social media platform validation is worth applying and tracking as a technique in brand awareness.

The Target Market

The next step is identifying your target market.  Here are a few questions to ask:

• What specific group are you targeting you why?
• What is the message you want to transmit?
• Why do they need to receive this message?
• What is the value/benefit for them?

When your audience is listening, you need to tell them the story from their perspective, your target.  It should be said in a persuasive way to let them see why they should care.

The reason why you want them to care is your GOAL.

Why should your audience respond to your message?  They should know why the message matters to them.

The Message 

Now that you have found your goal and your audience, you need to transmit your message. This would be really hard if the message was the first step you had to apply. It makes things easier when you know what you want to happen and by whom. Your message could be simply about:

• a brand new product
• a service
• an event
• a sale, deal, an offer
• a BIG change
• research, feedback
• specific data for reports or results

The Action

This includes the tools you are going to use to get your message out to your audience. You can always learn just by reading posts with marketing tips from marketing experts as Teodora Georgieva, a lead marketer at Blistic in Miami, Florida. Ask for the real-life examples, you will find it extremely helpful.

The action step is going to involve many different techniques and tools, depending on what the results of the steps that set it in motion. Some techniques will be valuable to apply with in almost every situation where you want to use social media to spread the word. 

Here is your social media outreach: 

• Blog
• Engage
•  Converse
• Respond
• Monitor
• Be yourself
• Keep a sense of humor
• Stay on track

As you do these things, remember to keep focused on your goal, target group, and message. If you always refer to these four steps as described, your brand awareness goals will be success. This chart is a great model to use as a visual:

The secret is: You should know, going in, that it’s not quick or easy. 

Share your success or frustration with a comment.

Teodora Georgieva is a a highly regarded creative marketing professional and web expert in Miami, Florida.  Teodora’s progressive experience has enabled her to significantly impact profitability and growth objectives for organizations for which she has served as as a social media marketing strategist. Follow Teodora's marketing tips on Twitter @TeodoraMiami

Is SEO an Expense or Investment?

Is SEO an Expense or Investment?

 

Businesses, no matter the size, all strive to minimize expenses and in turn maximize profit. Many business owners view marketing services as expenses that provide a short term gain to their organization, whether it is to customer reach, customer retention and even sales. It is vital for business owners to understand that many of their online marketing strategies, specifically search engine optimization, are investments into the long term success and profitability of their organization.

What can SEO do for my business?

Search Engine Optimization is the process of improving your website’s rank on search engines including Google, Bing and Yahoo. When potential customers search for a business where they can purchase furniture, they will enter into a search engine several keywords. They may enter “Scottsdale Art Store”, and they most likely will choose to take their business to one of the top ranking stores on the search engine. This means that even if your business provides customer service that is better than your competition, higher quality products than your competition and even lower prices than your competition, it is all for naught simply because you are essentially invisible online.

High rankings MATTER!

Over 80% of Internet users do not search farther than the first page on search engines, and over 40% of Internet users click the top-ranking link!  Statistics like these show just how many potential customers are passing businesses by because they cannot find them! It shows just how important search engine optimization is, and that it is not an expense that offers short-term gains. It is a valuable investment that can broaden your customer base, increase your businesses reach and improve your overall presence. Search Engine Optimization ensures that your website can be easily found by customers locally, nationally and even internationally.

SEO takes time, effort and patience.

Search Engine Optimization is not something that provides immediate results overnight.

It is a long, arduous process that requires hard work, research and countless hours all to ensure that your site solidifies its online position and rank.  An example is a local company who before investing in SEO, ranked 30th on Google for an important keyword for their business. After 2 months of SEO and site optimization, they rose to 8th. In that short amount of time they are averaging an increase of 70% for total page views and 75% for unique visitors. With additional investment, this business’ ranking will increase even more, and will see an even higher increase in site traffic. The time, effort and investment will pay off in the long run, literally.

Author

Teodora Nadkova is the Director of Online Marketing at Blistic Marketing + Design in Miami, Florida. Blistic Marketing offers modern marketing services including SEO, Branding, Web Design, Consulting and Social Media Management. Teodora specializes in website design with dynamic search engine optimization and building compelling web content for clients. You can connect with Teodora through Google+ or call 1-800-790-9360.

How To Launch a Book

One of the biggest secrets behind the success of every published author is an incredible marketing plan for your book. Even when looking at book proposals one of the things that a publisher will look for is a solid marketing plan.

1. Guest Posts
The same way you grow your blog by guest posting on sites with audiences bigger than yours, guest posts are an integral part of a promotion plan to raise awareness of your book. This is why you’ll notice guests posts from the same author across a several blogs you read the week their book launches. 

2. Email Blasts

If you’ve done everything right, you should have a solid e-mail list. Most authors prepare their audience for the launch of their book by sending several emails about their book prior to the launch. If you don’t prepare your email list for the fact that your book is coming, it’s a bit like inviting people to your birthday party on the day of and being surprised that nobody shows up.

3. Network Outreach

You should get the word out about your brand.  Who would you start with? Friends and family? So don’t just depend on your blogging friends. Think about anybody who might be able to help you promote.
A good relationship marketer will have cultivated their network long before they ever need to ask for a favor. While people in your network will probably see your book, reaching out to them individually asking them to help you spread the word about your book will multiply your reach.

4. Book Trailers

With the rise of online video, book trailers are becoming quite popular. But only a handful of people have done them well.  Hire a marketing company to create your book trailer.

5. Media Appearances/Interviews

As somebody who runs a show where I interview people I’ve learned that one of the best times to approach somebody about being interviewed is when they have a book coming out. Every interview/media appearance that gives you an opportunity to talk about your book should be a part of your marketing plan. If you have relationships with people that might interview you for their shows, reach out to them in advance and let them know. 

7. Freebies/Samples

Another effective component of author marketing plans is sending a copy of your book or even sample chapter to potential promoters.

8. Speaking/Book Tours

Speaking engagements are another powerful element I’ve seen integrated into many author marketing plans. Sometimes a speaker’s session at the New Media Expo will be tightly tied to the content of their book. While most publishers have stopped paying for book tours, there are people have still made good use of book tours. Chris Guillebeau’s Unconventional book tour is the best example I’ve seen of a well executed tour.

9. Experiments

This might seem like a strange tip for marketing books. But one of the things I’ve noticed is that people who get results that other people don’t get will often do things that other people don’t do. It might mean mixing up all of the above ideas or coming up with your own variation on them. 

In order to sell as many copies of your book as possible, a solid marketing plan is one of the most critical elements. Whether you’re self publishing or working with a publisher don’t neglect the importance of a marketing plan for your book.

3 keys of self publishing success:  

1. Publishing
2. Marketing
3. Publicity

Outlets:

• Bookstores

• Books to Corporations

• Nationally syndicated newspaper chains 

• Shopping Centers 

• Large Publishing houses

• Mail Order Catalogs

• Display Retailers

• Foreign Countries

• Free Book Publicity

For more information on how to launch your book, please contact Teodora Nadkova at +1-305-389-0566 or email teodora@blistic.com or visit www.blistic.com

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